Module PY2904-KP04, PY2904
Media Psychology (MedienPsy)
Duration
1 Semester
Turnus of offer
each summer semester
Credit points
4
Course of studies, specific fields and terms:
- Bachelor Psychology 2027, optional subject, psychology
- Bachelor Psychology 2013, optional subject, psychology
- Bachelor Media Informatics 2020, compulsory, psychology
- Bachelor Psychology 2016, optional subject, psychology
- Bachelor Biophysics 2016, optional subject, no specific field
- Bachelor Psychology 2020, optional subject, psychology
- Bachelor Media Informatics 2014, compulsory, psychology
Classes and lectures:
- Media Psychology (seminar, 1 SWS)
- Media Psychology (lecture, 2 SWS)
Workload:
- 75 hours private studies and exercises
- 45 hours in-classroom work
Contents of teaching:
- Fundamentals of Media Psychology
- Media choice and media use
- Media reception
- Advertising
- Social media
- user diversity
- Persuasive Technologie, Gamification
Qualification-goals/Competencies:
- Students are able to explain current theories and findings in media psychology using examples from human-technology interaction.
- They are able to draw conclusions about interactive media and technical systems from academic research in media psychology, and to assess the use and impact of media on the basis of findings from media psychology.
- Theay are able to analyse and evaluate research questions relating to various aspects of human-technology interaction at the emotional, cognitive and behavioural levels, using methods from media psychology.
Grading through:
- portfolio exam
Responsible for this module:
Teacher:
- Institute of Human-Centered Interactive Systems
- Prof. Dr. rer. nat. Thomas Franke
- MitarbeiterInnen des Instituts
Literature:
- Batinic, B., & Appel, M. (Hrsg.) : Medienpsychologie Springer, 2008
- Trepte, S., Reinecke, L., & Schäwel, J. : Medienpsychologie Kohlhammer, 2021
- Krämer, N. C., Schwan, S., Unz, D., & Suckfüll, M. (Hrsg.) : Medienpsychologie (2nd ed.) Kohlhammer, 2016
Language:
- offered only in German
Notes:
Admission requirements for the module:- None
Admission requirements for the exam:
- Prerequisites for the exam can be determined at the beginning of the semester. If prerequisites are defined, they must be completed and positively evaluated before the first exam.
Module exam(s):
- PY2904-L1 Media Psychology, portfolio exam consists of: 40 points for seminar work completed throughout the semester and 60 points for the final exam. The grade is calculated as follows: 50 to 54 points for a 4.0, then 54.1 to 59 points for a 3.7, 59.1 to 64 points for a 3.3, and so on, up to 94.1 to 100 points for a 1.0.
Last Updated:
07.04.2026