Module PS3520-KP05

Duration

1 Semester

Turnus of offer

each winter semester

Credit points

5

Course of studies, specific fields and terms:

• Master Interdisciplinary Courses, optional subject, interdisciplinary competence
• Bachelor Interdisciplinary Courses, optional subject, interdisciplinary competence
• Bachelor Interdisciplinary Courses for health sciences, optional subject, interdisciplinary competence

Classes and lectures:

• Applied Science Communication (exercise, 1 SWS)
• Applied Science Communication (seminar, 2 SWS)

Workload:

• 120 hours private studies
• 30 hours in-classroom work

Contents of teaching:

• Introduction to the purpose and value of effective science communication
• Tailoring communication formats and channels to different audiences, including public, policymakers, media, and peers
• Designing and implementing a publication plan and a communication strategy
• Ethics and responsibility in science communication: preventing misinformation, ensuring cultural sensitivity and inclusivity
• Core communication skills: clarity, brevity, storytelling, and audience engagement
• Data visualization for effective science communication, including geo-maps, infographics, and interactive online content
• Effective and ethical use of artificial intelligence in science communication
• Purposeful networking, including online, at conferences, and in daily interactions
• Effective presentation skills, including 3-Minute thesis, scientific posters, oral presentations, and keynotes
• Communication via traditional and emerging media, including radio, TV, newspapers, podcasts, and emerging formats
• Social media strategies for science communication and personal brand development
• Preparation for interviews with journalists and lay publishers
• Creative Commons licensing and intellectual property for creative outputs
• Peer review and research services in the scientific community

Qualification-goals/Competencies:

• Students are able to develop a comprehensive communication strategy for a research project or an area of interest
• Students can assess diverse communication needs and adapt messages for a variety of audiences and channels
• Students apply ethical standards in science communication, including the proactive prevention of misinformation
• Students demonstrate a clear, concise, and engaging communication of key messages
• Students can leverage the potential of social media and online platforms for effective science communication
• Students understand the benefits, limitations and ethical implications of artificial intelligence in science communication
• Students are able to present their work in engaging ways, including purposeful storytelling and impactful data visualizations
• Students demonstrate a sensitivity to special needs, including but not limited to visual impairments, neuro-diversity and language
• Students can provide and receive peer feedback on scientific abstracts and manuscript at an accredited, high standard of proficiency
• Students can network purposefully in professional settings
• Students understand intellectual property principles to creative work and creative commons licensing

Grading through:

• presentation

Responsible for this module:

• Prof. Dr. Marina Weckend

Teacher:

• Institute of Health Sciences
• Prof. Dr. Marina Weckend
• Andere Dozenten

Literature:

• Bertemes J, Haan S, Hans D. : 50 Essentials on Science Communication Berlin, Boston: De Gruyter Mouton; 2024
• Reynolds G. Presentation Zen : Simple Ideas on Presentation Design and Delivery Berkeley: New Rider; 2019
• Bloomfield E.F. Science v. Story : Narrative Strategies for Science Communicators University of California Press; 2024
• Canfield KN, Menezes S, Matsuda SB, et al. : Science Communication Demands a Critical Approach That Centers Inclusion Equity, and Intersectionality. Front. Commun. 2020
• Kirk A. Data Visualisation : A Handbook for Data Driven Design 3rd ed. SAGE; 2024

Language:

• offered only in English

Notes:

Last Updated:

27.03.2026