Module PY2904-KP04, PY2904

Duration

1 Semester

Turnus of offer

each summer semester

Credit points

4

Course of studies, specific fields and terms:

• Bachelor Psychology 2027, optional subject, psychology
• Bachelor Psychology 2013, optional subject, psychology
• Bachelor Media Informatics 2020, compulsory, psychology
• Bachelor Psychology 2016, optional subject, psychology
• Bachelor Biophysics 2016, optional subject, no specific field
• Bachelor Psychology 2020, optional subject, psychology
• Bachelor Media Informatics 2014, compulsory, psychology

Classes and lectures:

• Media Psychology (seminar, 1 SWS)
• Media Psychology (lecture, 2 SWS)

Workload:

• 75 hours private studies and exercises
• 45 hours in-classroom work

Contents of teaching:

• Media selection, media use, media reception
• Media effects
• Media competency
• Persuasive technology, gamification
• Advertising, social networks
• Public Relations
• Human-computer interaction, companion technologies

Qualification-goals/Competencies:

• The students can explicate theories and findings of media psychology using digital media as examples.
• They are able to draw conclusions from media psychology’s scientific contributions regarding multimedia and interactive media and to judge media use and media effects based on knowledge of media psychology.
• They are able to analyse and to evaluate digital media with methods from media psychology.

Grading through:

• portfolio exam - the concrete examination elements and their weights will be published in the course

Responsible for this module:

• Prof. Dr. rer. nat. Thomas Franke

Teacher:

• Institute of Human-Centered Interactive Systems
• Prof. Dr. rer. nat. Thomas Franke
• MitarbeiterInnen des Instituts

Literature:

• B. Batinic & M. Appel (Hrsg.) : Medienpsychologie Heidelberg: Springer, 2008
• S. Trepte & L. Reinecke : Medienpsychologie Stuttgart: Kohlhammer, 2013
• :

Language:

• offered only in German

Notes:

Last Updated:

12.11.2025