Module EC4000-KP12, EC4000
Business Administration Basics (Entre0)
Duration
1 Semester
Turnus of offer
each winter semester
Credit points
12
Course of studies, specific fields and terms:
- Master Entrepreneurship in Digital Technologies 2020, compulsory, entrepreneurship
- Master Entrepreneurship in Digital Technologies 2014, compulsory, entrepreneurship
Classes and lectures:
- Siehe EC4006 T: Entrepreneurship and Innovation (lecture with exercises, 3 SWS)
- EC4001 T General Business Administration (lecture with exercises, 3 SWS)
- EC4004 T Strategic management (lecture with exercises, 3 SWS)
Workload:
- 180 hours private studies
- 135 hours in-classroom work
- 45 hours exam preparation
Qualification-goals/Competencies:
- Students develop a basic understanding of economics as a science and gain essential knowledge of key terms and concepts of business administration as well as their application. On this basis, they are in a position to analyze business decisions, structure and optimize, analyze business processes and design and implement the strategic management process.
- The students will be able to understand and assess the importance of e-business for companies in the context of overall economic and social developments, to understand the electronic value chain and how additional value can be created by the use of information and communication technologies (ICT) and how to use it conceptually. They are taught to know the basic technologies (hardware, software and networks) that are needed to build an e-business infrastructure, to understand their functioning and to assess their potential. In addition, they are capable of knowing and explaining trends in the Internet, especially the web 2.0, to understand and utilize the role of users in Web 2.0, to develop social media strategies in planned manner, to penetrate and understand the emergence of e-business projects and the associated change processes and challenges and also the role of IT, to understand and competently apply the analysis and selection process of e-business systems.
- Through this lecture, students will gain a basic understanding of the formation process and are also in a position to make a selection decision for a specific application based on different growth and internationalization strategies, to meter the time factor an appropriate importance in the context of market entry decisions, to make the right decision respective to the situation and to deal critically with with the topic Growth at any price. With regard to the topic of financing strategies, students will be able to point out the main sources and causes of financing, determine the financing effects of venture capital using an analytical instrument and make a well-founded selection decision independently on the basis of a holistic evaluation approach of financing alternatives.
Grading through:
- portfolio exam
Responsible for this module:
Teacher:
- Institute for Entrepreneurship and Business Development
- Prof. Dr. Christian Scheiner
- Dr. Stefan Becker
- Simon Behrendt
Language:
- offered only in German
Notes:
Prerequisites for attending the module:- none
Prerequisites for participation in module exam(s):
- none
- Prerequisites for admission to the (written) examination may be scheduled at the beginning of the semester. When prerequisites are defined, they should be completed and positively evaluated before the initial (written) examination.
Module exam(s):
- EC4000-L1: Business Administration Basics, Portfolio exam consisting of EC4001-L1, EC4004-L1 and EC4008-L1, 100% of the module grade (module parts each 33.33%)
(The module consists of EC4001 T, EC4004 T and EC4008 T)
Last Updated:
17.06.2021